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‘Leer Madrid’, el nuevo sistema de orientación con paneles informativos para no perderse por el centro Un poste direccional en el Paseo del Prado Ayuntamiento de Madrid
Según ha explicado el consistorio en un comunicado, esta es la primera fase para implantar en la ciudad un sistema universal para madrileños y visitantes . Un proyecto con el que se quiere reducir la contaminación atmosférica, apoyar un estilo de vida más activo y saludable y mejorar la inclusión social de personas que puedan tener dificultades para desplazarse en la ciudad, ha informado el Ayuntamiento en un comunicado.
Asimismo, pretende aumentar el atractivo turístico y la creación de una mejor experiencia de la ciudad en general y, particularmente, para los turistas que la visiten. El sistema se compone de dos elementos de nueva creación, diseñados específicamente para la ciudad de Madrid, como son los postes direccionales , de los que se instalarán en este prototipo un total de ocho, y las señales tipo tótem , en un número de trece, además de una banderola. Se completará con la ubicación de planos en algunos mupis y marquesinas de autobús municipales.
En fase de testeo Dado que cualquier nuevo elemento de mobiliario que se instale en el espacio público debe estar normalizado con anterioridad , el principal objetivo de esta herramienta es poder proceder a su testeo , y una vez validado, su posterior normalización, y su despliegue progresivo por la ciudad.
Además, podrá incorporar nuevas capas de información adecuadas a los requerimientos de colectivos muy específicos , habiéndose previsto ya la incorporación de la tecnología y los códigos QR para dar el salto a la esfera digital y continuar su compromiso con la accesibilidad y la diversidad ciudadana
Con el diseño de este método de orientación urbana para Madrid, el Ayuntamiento busca fomentar los medios de movilidad sostenible , optimizar la capacidad de las redes de movilidad, disminuir el tiempo perdido en los desplazamientos o promover lugares de interés que no se conocen o son difíciles de encontrar. También quiere conseguir un mejor conocimiento de la ciudad , reforzando su identidad e imagen.
El 23% de madrileños se había perdido alguna vez A raíz de distintas encuestas realizadas sobre la orientación en la ciudad de Madrid realizadas en el Plan Director , un 32% de los visitantes y un 23% de los residentes reconocieron que se habían perdido alguna vez durante la última semana . La mitad de las personas encuestadas aseguraron que serían muy útiles herramientas de orientación para ayudarles en sus desplazamientos.
Se ha establecido como punto de partida de este sistema de orientación cumplir las condiciones de accesibilidad universal , de forma que cualquier persona pueda acceder con independencia de sus habilidades cognitivas o físicas, edad, lengua, origen , raza, estatus económico, acceso a internet o herramientas digitales.
Para conseguirlo, ha sido necesaria la participación de colectivos y organizaciones ciudadanas, a través de más de 500 encuestas en la calle y entrevistas a representantes de entidades de Madrid. También se han realizado talleres y recorridos en los que grupos de expertos, junto a integrantes de varias organizaciones que representan a personas migrantes , personas mayores, niños y personas con discapacidad, entre otros colectivos, formaron grupos inclusivos con los que salir a pasear, lo que ha sido fundamental para garantizar que los servicios y lugares de su interés tuvieran presencia en los futuros mapas de orientación de la ciudad.
El diseño y desarrollo de este prototipo ha sido impulsado por la Dirección General de Patrimonio Cultural, en colaboración con el Área de Gobierno de Obras y Equipamientos y la de Urbanismo, Medio Ambiente y Movilidad.
Ha sido encargado a la agencia británica Applied Information Group, quien ha trabajado junto a urbanistas, diseñadores y arquitectos locales como Avanti Studio, Paisaje Transversal, Urban Networks y Dimas García. Esta empresa ha sido la diseñadora de sistemas de orientación similares en Nueva York, Río de Janeiro, Toronto, Londres , y recientemente ha ganado el concurso para París.
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